As promised in our last article on “Why it really pays off to monitor your backlinks”, we’re coming back to tips and tricks related to your competitors and how their backlinks can become one of the most valuable sources of knowledge!
When we think about backlinks monitoring, the most obvious way of doing it is to analyse those leading to your website. But there is actually nothing holding you back from doing the same with your competition – just run the analysis for their website instead of yours. And how exactly can you use the results?
Compare the list of positive websites to your own list.
This will give you a sense of what important websites you’re missing and how you can improve your position and visibility. There is probably plenty of places where you’re not yet featured but are a perfect match for you. Perhaps your competitors are members of trade associations worth joining or are present in brand catalogues and datasets that you’re not yet familiar with. Check your competitors to see how they are acquiring valuable links and use this knowledge to improve your business.
Visit and study the websites that don’t seem to fit your profile directly.
This way you can get some insights on how your competitors acquire positive links. Maybe they always sign their projects with their link, so when the client is using the service or the product, the link is there and serves as a high quality reference. Maybe they are sponsoring some events or charity organizations and are listed on those websites. Your backlinks don’t always need to be strictly related to your branch of business as long as they are valuable. So get inspirations from whatever your competitors are doing better than you and never miss a chance to excel.
Get PR ideas.
Being present in the media can definitely bring you publicity and great advertising (if you’re written about in a positive way of course) but it’s also another source of backlinks. However, not everyone can be just spontaneously written about – check what your competition is doing in this matter.
Have they prepared a case study or a report that is a part of a bigger series?
Was there an interview with the board member in one of the trade magazines?
Have they accomplished something worth mentioning in your business?
Think how you can convert your knowledge of the field into a publishable material.
Taking a look on how PR is used to get positive links will not only improve your SEO but may do great things for your company. You will be better informed about any events you should take part in, you may get good ideas on how to promote your brand and you are less likely to miss important trade contests fitting your profile.
Treat analysing your competitors’ backlinks as a study of your business sector. Look for solutions you haven’t thought of before. Get knowledge about what new marketing ideas are being implemented and in what directions your competition is developing. Finally, never fear using the doors that someone else has already opened for you, no shame in that because for sure this will lead you to thousands of undiscovered brand new solutions.