How to write an efficient title tag

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Times they are a changing in SEO. Recently Google have introduced a search result page layout change. Seemingly it’s just cosmetic adjustment, but since it’s such an important page, every detail can affect many businesses.

Until recently title tags optimal length was between 65 to 70 characters, but now it has been reduced to 48 – 62 characters. It makes editors and copywriters job a little bit more difficult.

Here are some useful tips:

  1. Create different pages dedicated to each user group

    The best way to do it is to analyze the keywords people are using visiting your site, and then try to divide them into different categories based on: action, location, user profile. You should remember though not to create too many different pages, since Google’s Panda algorithm can punish you for deteriorating user experience for solely SEO purposes.

  2. Each title tag should be unique, don’t use it on more then one page

    According to “Search Engine Watch” it’s one of the most common mistakes by webmasters. Meanwhile, when you do it, search engine will most likely qualify your page as duplicated content. Get creative, hire a copywriter and do your best to avoid it.

  3. Keep the recommended length

    As I’ve noticed in the introduction, at the moment the most efficient number of characters seems to be between 48 and 62.

  4. Make it practical for the user

    That should be the key to the success notwithstanding any possible changes in search engine’s algorithm. The title tag should bring up the content description first – what’s the information on the site, then you can add some more general keywords, finally answer the question – who is it run by – that is, the name of the company, organization or department.

If you have any questions of comments on title tag writing, feel free to post them below.

Why has Google banned my website?

It’s a webmaster’s nightmare. First, you notice sudden drop in traffic. You log into Analitycs only to find out, that visits from Google have dropped to zero. Your site has been

Google ban

Why? For how long? What should I do to bring it back?

For its part Google will provide you only with general information:

Google may temporarily or permanently remove sites from its index and search results if:

  • it believes it is obligated to do so by law
  • if the sites do not meet Google’s quality guidelines
  • or for other reasons, such as if the sites detract from users’ ability to locate relevant information.

Google’s hints are very vague. The main quality guidelines are:

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

You can spend hours wondering if you are breaching any of them, and come with no clear answer. And even if you are sure you do comply with all guidelines, there are always “other reasons”.

As a general rule Google will not provide you with any individual clues:

We cannot comment on the individual reasons a page may be removed. However, certain actions such as cloaking, writing text in such a way that it can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in removal from our index.

How Google can tell if suspicious links have been set up by you? It can’t. That is why so many sites are blacklisted by mistake or as an effect of toxic external links fabricated by competition.

Google ban may happen to anyone, and it’s always a great challenge. Even more difficult, since the search engine won’t provide you with practical steps to go through.

The most tedious task in trying to lift it is inbound links analysis. You need to go through each one of them (sometimes even hundred thousands) manually and by your own judgement decide to disavow it. And you will never get to know for sure if your decision was right. After removing part of incoming links, you will just have to implement the change and wait for the result. If the ban stays  – keep on experimenting.

It all takes time, and website owners observing traffic meltdown don’t have it.

We went through this ordeal. That is why we decided to create a tool that will help you identify the reason of Google or any search engine ban. WebDNA.io is a self learning tool, that collects data about links from different sites, and quickly provides you with advice on what to do to remove the ban. Try it now or come back if you ever face a Google ban, which is not such a big problem if you’re using our tool.