Top 5 reasons why it really pays off to monitor your backlinks

You often start to think about the backlinks when it’s a bit too late and they’ve led you into your search engine’s list of banned websites. However, there is much more to backlinks than just an attempt to avoid the negative ones – monitoring your backlinks can have a huge impact on how you run your business, where you save your money from going to waste and what you do to respond to your clients’ (and media) opinions. Here you have top 5 reasons why it pays off to keep an eye on who’s linking to your website (plus a great tool that will become your third eye in this quest).

1. Be your own fortune teller and predict the future!

predict futureAs an old saying goes, an apple a day keeps a doctor away. The same is true for bans from the search engines – a regular checkup of your current backlinks situation will save you a lot of troubles. In many cases, losing the website from the search engines has resulted in a business failure, especially true for e-commerce and emerging small companies.
Monitoring your backlinks will let you in advance see and, more importantly, react to an increasing number of negative links. Maybe the policy of a search engine is changing and different links are viewed as negative now, maybe your competitors are trying to get on your nerves or maybe the positive links you’ve acquired have changed – in any case your quick reaction by disavowing all the negative links will let you predict the future and change its course!

2. Keep an eye on your competitors

competitorsUnless you’re doing something extremely unusual that nobody has ever heard of or pioneering something new, you’ll always have competitors. In general, competition is a great motivator to getting better. But in some cases they may step on an unfair path to undermine your credibility by linking your websites on pages of very low quality. The idea behind that is very simple – you get too many negative backlinks, you lose your website from a search engine. Luckily for you, there is WebDNA backlinks monitoring! Step in before your unfair competitors push you out of the business.
Pssst, soon we will also tell you how you can use backlinks monitoring to not only avoid your competition but actually LEARN something useful from them!

 

3. Don’t waste money

waste moneyIt may happen that you’ve spent a lot of time and money on getting your links on websites of very good quality. You may even keep paying a fee to feature there. Unfortunately, in the meantime the websites have been neglected, taken by someone else who doesn’t keep the high profile, lost their value and are no longer of any use to you but have turned into a burden. Without monitoring your backlinks you’ll never know something like that took place. And instead of a time-consuming trip through all the linking websites that you remember, you can simply keep it all in one place. On a more positive note, monitoring your website will also show you the valuable websites that voluntarily started linking to you and maybe it’s worth your time to pay them a visit and arrange some cooperation?

4. Never miss the buzz

buzzWe’ve seen a lot of negative scenarios above so now for something different – spotlights and fame coming from the media, bloggers, vlogers and all the important internet people. Monitoring your backlinks will let you see whenever your website and brand is talked about – maybe your website was quoted by someone from the industry giving tips on where to find great specialists, maybe an online newspaper wrote something positive about how your business is contributing to the local community. With this knowledge you can visit the website linking to you, respond, say thank you, answer any questions, shed more light on any doubts or just talk. I think that’s already PR!

5. Know your customers’ mind

customer mindAnd what sort of business would we be if not for our customers. They also frequently voice their opinions on the internet and it may just happen that they are talking about us, giving their feedback, recommending us to someone else, maybe criticising something we’ve done wrong, marking our service, judging our performance. If you want to improve your business and increase the satisfaction with your product or service, there is no better way than listening to your customers and clients. And definitely no better and easier way to do this task than by monitoring with WebDNA where your link is being used.

All the advantages are just a step away from you so sit down, visit WebDNA and start monitoring your backlinks today!

 

voyteck

 

 

 

Voytek Blazalek
@blazalek

How be more visible in search engines? Try these 7 backlink strategies

Inbound links are the core of your site’s exposition in search engine result pages, especially in the most important ones: Google. Of course in you enrich the internet with quality content, the chances are it will come naturally. However there are some backlink strategies, that are fair and safe, and that your competition is probably using right know. That is why you should take a brief look at the list below, and see if you had considered all of them.

1. Follow the competition

Check out the keywords you are interested in. Find your competition that has higher position on the result pages. Tthen examine their site, looking for their external links. There are several tools to examine it. One of them is Bing Link Explorer , where when you register your site, you will be given a large sample of inbound links to any site (yeah, competition is good, since Google does not provide a similar tool). You will find out the places that you have missed during your research. .

2. Get free press, interviews, reports, PR news

Inspire journalists and bloggers to write about your product and site. You can use any reason. New products in your store, new functionalities, a weekly or monthly report on the market. Use the resources you have, the knowledge about the market to inspire bloggers and professional writers.

On the other hand, create ready to publish content. Editors working for internet portals, site’s that have huge traffic and earn their living on pageviews will be delighted to publish any valuable free content, and we’ll usually leave external links in text body.

Bloggers would rather have you, or your crew guest posting. It’s the most organic of backlink sources.

3. Use social media

But do in wisely and profoundly. Don’t spam it. Publish tutorials on your products, services. Use the knowledge of your team to answer question on quality forms as Quora or helpareporter.com

4. Donations and social responsibility activities

Charity shouldn’t be self-interest motivated, but in business it usually is. Find a cause that is somehow linked to your activity and have pages with list of donors with active links. Try theaters, schools, universities, galleries. Being a donor to a good cause is a great think to do, especially if you can build your brand on it.

5. Search for unlinked content

Not just text and data. Use image search to find your graphic without annotation. When you find any unauthorized usage, just reach out to the site owners and kindly ask them to link to your site.

6. Broken link building.

It’s an advanced but very effective strategy. The key is to find not functioning or abandoned content, such as links on other sites that don’t work, and replace them with new ones directing to your site. Here’s a useful tutorial for anyone of you wanting to try it out.

7. Feel free to improvise

Just make sure the pages you are targeting are of high quality. Avoid cheap catalogues that may be made by a positioning agency and can be a threat to your site’s reputation.

Avoid posting your links in forum comments, unless it comes naturally. Google algorithms are taught to find such activities and treat them as spam.

Article directories and blog comments should be out of your list. They are supposed to be made spontaneously by real people, not brands pretending to be ordinary internet users. There is no long-term efficient strategy involving such activities.

Good luck, if you have any other ideas or experience, feel free to put them in comments!

image: CC BY-SA 2.5, Art by Felipe Micaroni Lalli