Top 5 reasons why it really pays off to monitor your backlinks

You often start to think about the backlinks when it’s a bit too late and they’ve led you into your search engine’s list of banned websites. However, there is much more to backlinks than just an attempt to avoid the negative ones – monitoring your backlinks can have a huge impact on how you run your business, where you save your money from going to waste and what you do to respond to your clients’ (and media) opinions. Here you have top 5 reasons why it pays off to keep an eye on who’s linking to your website (plus a great tool that will become your third eye in this quest).

1. Be your own fortune teller and predict the future!

predict futureAs an old saying goes, an apple a day keeps a doctor away. The same is true for bans from the search engines – a regular checkup of your current backlinks situation will save you a lot of troubles. In many cases, losing the website from the search engines has resulted in a business failure, especially true for e-commerce and emerging small companies.
Monitoring your backlinks will let you in advance see and, more importantly, react to an increasing number of negative links. Maybe the policy of a search engine is changing and different links are viewed as negative now, maybe your competitors are trying to get on your nerves or maybe the positive links you’ve acquired have changed – in any case your quick reaction by disavowing all the negative links will let you predict the future and change its course!

2. Keep an eye on your competitors

competitorsUnless you’re doing something extremely unusual that nobody has ever heard of or pioneering something new, you’ll always have competitors. In general, competition is a great motivator to getting better. But in some cases they may step on an unfair path to undermine your credibility by linking your websites on pages of very low quality. The idea behind that is very simple – you get too many negative backlinks, you lose your website from a search engine. Luckily for you, there is WebDNA backlinks monitoring! Step in before your unfair competitors push you out of the business.
Pssst, soon we will also tell you how you can use backlinks monitoring to not only avoid your competition but actually LEARN something useful from them!

 

3. Don’t waste money

waste moneyIt may happen that you’ve spent a lot of time and money on getting your links on websites of very good quality. You may even keep paying a fee to feature there. Unfortunately, in the meantime the websites have been neglected, taken by someone else who doesn’t keep the high profile, lost their value and are no longer of any use to you but have turned into a burden. Without monitoring your backlinks you’ll never know something like that took place. And instead of a time-consuming trip through all the linking websites that you remember, you can simply keep it all in one place. On a more positive note, monitoring your website will also show you the valuable websites that voluntarily started linking to you and maybe it’s worth your time to pay them a visit and arrange some cooperation?

4. Never miss the buzz

buzzWe’ve seen a lot of negative scenarios above so now for something different – spotlights and fame coming from the media, bloggers, vlogers and all the important internet people. Monitoring your backlinks will let you see whenever your website and brand is talked about – maybe your website was quoted by someone from the industry giving tips on where to find great specialists, maybe an online newspaper wrote something positive about how your business is contributing to the local community. With this knowledge you can visit the website linking to you, respond, say thank you, answer any questions, shed more light on any doubts or just talk. I think that’s already PR!

5. Know your customers’ mind

customer mindAnd what sort of business would we be if not for our customers. They also frequently voice their opinions on the internet and it may just happen that they are talking about us, giving their feedback, recommending us to someone else, maybe criticising something we’ve done wrong, marking our service, judging our performance. If you want to improve your business and increase the satisfaction with your product or service, there is no better way than listening to your customers and clients. And definitely no better and easier way to do this task than by monitoring with WebDNA where your link is being used.

All the advantages are just a step away from you so sit down, visit WebDNA and start monitoring your backlinks today!

 

voyteck

 

 

 

Voytek Blazalek
@blazalek

Be positive! Check and monitor your backlinks!

WebDNA is a comprehensive tool for managing and controlling links. It allows you to audit the existing historical links and to monitor and assess the quality of the inbound ones.

While creating the app we used machine learning and the newest technologies to ensure that the assessing of suspicious links and catching them are highly effective.

Automatic links assessment in the cloud

One of the undeniable advantages of WebDNA is that it works in the cloud computing so you don’t have to use your own machine for analysing all the websites linking to you. Also, it guarantees that the exploration of even very big sets of data will not be too demanding.

System is fully automatized so it’s easy to conduct analysis and automatically monitor even 200,000-300,000 backlinks without running the programme on your local resources.

You can use one of three modes of analysis:
– automatic: app assesses the newest links found coming from three external providers;

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– files upload: you can upload file with backlinks from the external sources, e.g. Google Webmaster Tools, Ahrefs, Moz, Majestic etc.

file

– the form: copy the links from the test file or other source and paste them to the special form.

paste

When you set the analysis, WebDNA goes through each domain and URL address by using crawler and scores it with our original mechanism for data analysis. After collecting all the parameters needed for scoring, app decides on the quality of a website linking to you.

Effective tool for links assessment

Thanks to Sybilla algorithm, links assessment is highly effective and successful. Right now we’re measuring thirty-something parameters for each URL address. They give the basis for the quality assessment which is then sent to you.

Sybilla divides websites into three categories: negative, suspicious, positive.

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Website gets a negative status if it’s harmful. Link to your page on such a website can cause you troubles and lead to lowering your position in Google. In extreme cases it can even get you a ban. That’s why the link should be reported as unwanted in Google Disavow Tool.

Suspicious sites are exactly what they’re called – suspicious and so they should be manually checked by the user. We suggest to pay extra attention to those websites and analyse them very carefully. If a given URL can harm the profile of your website’s links, you can change the status for “negative”. If you decide that the link isn’t harmful, you can update it for “positive”.

Positive status is given to those websites which have enough features to rank them as trustworthy and of good quality. Positive websites will help you get higher in the rankings.

After analysing the links, WebDNA will recommend one of the three statuses but you can always manually change them, e.g. from suspicious to negative etc.

The simplest tool for backlinks assessment

The app lets you generate disavow file ready to be uploaded in Google. The file is prepared basing on all the URLs marked as negative, and it doesn’t matter if the website got this status automatically (system ranked it at such) or manually (you changed the status yourself). All the links marked as negative are included in the disavow list, which is available when you click “remove toxic links”.

toxic links export

Sybilla is an original complex algorithm which takes into account the following parameters when assessing any HTML document:
– meta tags quality; for example, the length of tag title
– the structure of the HTML document and its quality
– the number and type of links on a given website
– the number of images in the document
– the distribution of links in each part of the website
– HTM2TXT ratio
– the amount of text found on the website
– loading time and the status code of the website
– domain authority
– the analysis of the website for malware and viruses

The system collects and calculates also some additional parameters needed for the correct analysis (a secret know-how of the creators). Those data are assessed and help to:
– evaluate the profile and the quality of links;
– make decisions whether it’s worth to keep the links on a given website;
– evaluate the links of your competition;
– search for the quality websites where your links could be placed.

We wanted to give you something light and easy to use. In our fast-paced world we need tools which do what they’re meant to do and aren’t too complex. That’s why WebDNA is probably the simplest tool for monitoring the links in the whole world (unlike some other available solutions)!

WebDNA limits the amount of data that you need to analyse without adding more difficult parameters.

WebDNA is made to make webmasters’ work easier by automating previously manual work of searching and visiting websites of low quality.

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So if you want to improve your visibility in Google or get your website out of the filter – WebDNA will be the solution just for you.

voyteck

 

Voytek Blazalek
Twitter: @blazalek
LinkedIn: blazalek