Know your (business) enemy! – Reserch competition backlinks

As promised in our last article on Why it really pays off to monitor your backlinks, we’re coming back to tips and tricks related to your competitors and how their backlinks can become one of the most valuable sources of knowledge!

competition
When we think about backlinks monitoring, the most obvious way of doing it is to analyse those leading to your website. But there is actually nothing holding you back from doing the same with your competition – just run the analysis for their website instead of yours. And how exactly can you use the results?

Compare the list of positive websites to your own list.

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This will give you a sense of what important websites you’re missing and how you can improve your position and visibility. There is probably plenty of places where you’re not yet featured but are a perfect match for you. Perhaps your competitors are members of trade associations worth joining or are present in brand catalogues and datasets that you’re not yet familiar with. Check your competitors to see how they are acquiring valuable links and use this knowledge to improve your business.

Visit and study the websites that don’t seem to fit your profile directly.

7599677166_9f89ce26ffThis way you can get some insights on how your competitors acquire positive links. Maybe they always sign their projects with their link, so when the client is using the service or the product, the link is there and serves as a high quality reference. Maybe they are sponsoring some events or charity organizations and are listed on those websites. Your backlinks don’t always need to be strictly related to your branch of business as long as they are valuable. So get inspirations from whatever your competitors are doing better than you and never miss a chance to excel.

Get PR ideas.

Reserch competition backlinks ideas

Being present in the media can definitely bring you publicity and great advertising (if you’re written about in a positive way of course) but it’s also another source of backlinks. However, not everyone can be just spontaneously written about – check what your competition is doing in this matter.
Have they prepared a case study or a report that is a part of a bigger series?
Was there an interview with the board member in one of the trade magazines?
Have they accomplished something worth mentioning in your business?
Think how you can convert your knowledge of the field into a publishable material.

Taking a look on how PR is used to get positive links will not only improve your SEO but may do great things for your company. You will be better informed about any events you should take part in, you may get good ideas on how to promote your brand and you are less likely to miss important trade contests fitting your profile.

Treat analysing your competitors’ backlinks as a study of your business sector. Look for solutions you haven’t thought of before. Get knowledge about what new marketing ideas are being implemented and in what directions your competition is developing. Finally, never fear using the doors that someone else has already opened for you, no shame in that because for sure this will lead you to thousands of undiscovered brand new solutions.

 

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photo: Flickr.com

Voytek Blazalek
voytek@webdna.io
twitter.com/blazalek
voyteck

Top 5 reasons why it really pays off to monitor your backlinks

You often start to think about the backlinks when it’s a bit too late and they’ve led you into your search engine’s list of banned websites. However, there is much more to backlinks than just an attempt to avoid the negative ones – monitoring your backlinks can have a huge impact on how you run your business, where you save your money from going to waste and what you do to respond to your clients’ (and media) opinions. Here you have top 5 reasons why it pays off to keep an eye on who’s linking to your website (plus a great tool that will become your third eye in this quest).

1. Be your own fortune teller and predict the future!

predict futureAs an old saying goes, an apple a day keeps a doctor away. The same is true for bans from the search engines – a regular checkup of your current backlinks situation will save you a lot of troubles. In many cases, losing the website from the search engines has resulted in a business failure, especially true for e-commerce and emerging small companies.
Monitoring your backlinks will let you in advance see and, more importantly, react to an increasing number of negative links. Maybe the policy of a search engine is changing and different links are viewed as negative now, maybe your competitors are trying to get on your nerves or maybe the positive links you’ve acquired have changed – in any case your quick reaction by disavowing all the negative links will let you predict the future and change its course!

2. Keep an eye on your competitors

competitorsUnless you’re doing something extremely unusual that nobody has ever heard of or pioneering something new, you’ll always have competitors. In general, competition is a great motivator to getting better. But in some cases they may step on an unfair path to undermine your credibility by linking your websites on pages of very low quality. The idea behind that is very simple – you get too many negative backlinks, you lose your website from a search engine. Luckily for you, there is WebDNA backlinks monitoring! Step in before your unfair competitors push you out of the business.
Pssst, soon we will also tell you how you can use backlinks monitoring to not only avoid your competition but actually LEARN something useful from them!

 

3. Don’t waste money

waste moneyIt may happen that you’ve spent a lot of time and money on getting your links on websites of very good quality. You may even keep paying a fee to feature there. Unfortunately, in the meantime the websites have been neglected, taken by someone else who doesn’t keep the high profile, lost their value and are no longer of any use to you but have turned into a burden. Without monitoring your backlinks you’ll never know something like that took place. And instead of a time-consuming trip through all the linking websites that you remember, you can simply keep it all in one place. On a more positive note, monitoring your website will also show you the valuable websites that voluntarily started linking to you and maybe it’s worth your time to pay them a visit and arrange some cooperation?

4. Never miss the buzz

buzzWe’ve seen a lot of negative scenarios above so now for something different – spotlights and fame coming from the media, bloggers, vlogers and all the important internet people. Monitoring your backlinks will let you see whenever your website and brand is talked about – maybe your website was quoted by someone from the industry giving tips on where to find great specialists, maybe an online newspaper wrote something positive about how your business is contributing to the local community. With this knowledge you can visit the website linking to you, respond, say thank you, answer any questions, shed more light on any doubts or just talk. I think that’s already PR!

5. Know your customers’ mind

customer mindAnd what sort of business would we be if not for our customers. They also frequently voice their opinions on the internet and it may just happen that they are talking about us, giving their feedback, recommending us to someone else, maybe criticising something we’ve done wrong, marking our service, judging our performance. If you want to improve your business and increase the satisfaction with your product or service, there is no better way than listening to your customers and clients. And definitely no better and easier way to do this task than by monitoring with WebDNA where your link is being used.

All the advantages are just a step away from you so sit down, visit WebDNA and start monitoring your backlinks today!

 

voyteck

 

 

 

Voytek Blazalek
@blazalek

Tips on backlink analysis that will help your site’s positioning

In-depth backlinks analysis can not only help you optimize search engine traffic. It can tell you much more interesting information about your site.

John Ball from “Search Engine Journal” points at four main uses of backlink analysis:

1. Competitor Analysis

Competitor analysis can provide you with wide range of useful information. You will learn what keywords are most useful, which pages of competitor’s site are most linked, which content proves to be most effective, which sites are linking to it.

2. Link prospecting

It’s a very important element of link building process. First you should start with queries most important for your clients. Then you’ll need to additionally filter the results, deciding, which of them are most useful, and of the highest quality. Once you’ve done it start building the relation with the website owners (bloggers, publishers) by contacting them. Here are some useful tips on link prospecting.

3. Backlink Audit

This is a very important part of link building. Toxic links can be as harmful to your search engine visibility and business to overshadow all backlink building process. Google may decide to penalize your site or even ban it because of toxic links. Sites that used to be considered high quality at a time, may be treated as spammers by new search engine algorithms.

Some of the linking pages may not respond. Some of the links may point at redesigned or removed parts of your site.

It’s also not recommended to over optimize the backlinks net. While auditing your backlinks, go through all the points we’ve mentioned here.

4. Link Reclamation

The final result of the analysis is link reclamation. You may contact the linking site’s owner to change a wrong URL or inform him about his page not responding. In case you decide it’s not possible or simply not worth it, you can disavow a link, using Google’s dedicated tool.

Remember, according to new search engine standards, it’s often better if some sites aren’t linking to yours.

image by mterraza via sxc.hu

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