Know your (business) enemy! – Reserch competition backlinks

As promised in our last article on Why it really pays off to monitor your backlinks, we’re coming back to tips and tricks related to your competitors and how their backlinks can become one of the most valuable sources of knowledge!

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When we think about backlinks monitoring, the most obvious way of doing it is to analyse those leading to your website. But there is actually nothing holding you back from doing the same with your competition – just run the analysis for their website instead of yours. And how exactly can you use the results?

Compare the list of positive websites to your own list.

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This will give you a sense of what important websites you’re missing and how you can improve your position and visibility. There is probably plenty of places where you’re not yet featured but are a perfect match for you. Perhaps your competitors are members of trade associations worth joining or are present in brand catalogues and datasets that you’re not yet familiar with. Check your competitors to see how they are acquiring valuable links and use this knowledge to improve your business.

Visit and study the websites that don’t seem to fit your profile directly.

7599677166_9f89ce26ffThis way you can get some insights on how your competitors acquire positive links. Maybe they always sign their projects with their link, so when the client is using the service or the product, the link is there and serves as a high quality reference. Maybe they are sponsoring some events or charity organizations and are listed on those websites. Your backlinks don’t always need to be strictly related to your branch of business as long as they are valuable. So get inspirations from whatever your competitors are doing better than you and never miss a chance to excel.

Get PR ideas.

Reserch competition backlinks ideas

Being present in the media can definitely bring you publicity and great advertising (if you’re written about in a positive way of course) but it’s also another source of backlinks. However, not everyone can be just spontaneously written about – check what your competition is doing in this matter.
Have they prepared a case study or a report that is a part of a bigger series?
Was there an interview with the board member in one of the trade magazines?
Have they accomplished something worth mentioning in your business?
Think how you can convert your knowledge of the field into a publishable material.

Taking a look on how PR is used to get positive links will not only improve your SEO but may do great things for your company. You will be better informed about any events you should take part in, you may get good ideas on how to promote your brand and you are less likely to miss important trade contests fitting your profile.

Treat analysing your competitors’ backlinks as a study of your business sector. Look for solutions you haven’t thought of before. Get knowledge about what new marketing ideas are being implemented and in what directions your competition is developing. Finally, never fear using the doors that someone else has already opened for you, no shame in that because for sure this will lead you to thousands of undiscovered brand new solutions.

 

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photo: Flickr.com

Voytek Blazalek
voytek@webdna.io
twitter.com/blazalek
voyteck

Be positive! Check and monitor your backlinks!

WebDNA is a comprehensive tool for managing and controlling links. It allows you to audit the existing historical links and to monitor and assess the quality of the inbound ones.

While creating the app we used machine learning and the newest technologies to ensure that the assessing of suspicious links and catching them are highly effective.

Automatic links assessment in the cloud

One of the undeniable advantages of WebDNA is that it works in the cloud computing so you don’t have to use your own machine for analysing all the websites linking to you. Also, it guarantees that the exploration of even very big sets of data will not be too demanding.

System is fully automatized so it’s easy to conduct analysis and automatically monitor even 200,000-300,000 backlinks without running the programme on your local resources.

You can use one of three modes of analysis:
– automatic: app assesses the newest links found coming from three external providers;

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– files upload: you can upload file with backlinks from the external sources, e.g. Google Webmaster Tools, Ahrefs, Moz, Majestic etc.

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– the form: copy the links from the test file or other source and paste them to the special form.

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When you set the analysis, WebDNA goes through each domain and URL address by using crawler and scores it with our original mechanism for data analysis. After collecting all the parameters needed for scoring, app decides on the quality of a website linking to you.

Effective tool for links assessment

Thanks to Sybilla algorithm, links assessment is highly effective and successful. Right now we’re measuring thirty-something parameters for each URL address. They give the basis for the quality assessment which is then sent to you.

Sybilla divides websites into three categories: negative, suspicious, positive.

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Website gets a negative status if it’s harmful. Link to your page on such a website can cause you troubles and lead to lowering your position in Google. In extreme cases it can even get you a ban. That’s why the link should be reported as unwanted in Google Disavow Tool.

Suspicious sites are exactly what they’re called – suspicious and so they should be manually checked by the user. We suggest to pay extra attention to those websites and analyse them very carefully. If a given URL can harm the profile of your website’s links, you can change the status for “negative”. If you decide that the link isn’t harmful, you can update it for “positive”.

Positive status is given to those websites which have enough features to rank them as trustworthy and of good quality. Positive websites will help you get higher in the rankings.

After analysing the links, WebDNA will recommend one of the three statuses but you can always manually change them, e.g. from suspicious to negative etc.

The simplest tool for backlinks assessment

The app lets you generate disavow file ready to be uploaded in Google. The file is prepared basing on all the URLs marked as negative, and it doesn’t matter if the website got this status automatically (system ranked it at such) or manually (you changed the status yourself). All the links marked as negative are included in the disavow list, which is available when you click “remove toxic links”.

toxic links export

Sybilla is an original complex algorithm which takes into account the following parameters when assessing any HTML document:
– meta tags quality; for example, the length of tag title
– the structure of the HTML document and its quality
– the number and type of links on a given website
– the number of images in the document
– the distribution of links in each part of the website
– HTM2TXT ratio
– the amount of text found on the website
– loading time and the status code of the website
– domain authority
– the analysis of the website for malware and viruses

The system collects and calculates also some additional parameters needed for the correct analysis (a secret know-how of the creators). Those data are assessed and help to:
– evaluate the profile and the quality of links;
– make decisions whether it’s worth to keep the links on a given website;
– evaluate the links of your competition;
– search for the quality websites where your links could be placed.

We wanted to give you something light and easy to use. In our fast-paced world we need tools which do what they’re meant to do and aren’t too complex. That’s why WebDNA is probably the simplest tool for monitoring the links in the whole world (unlike some other available solutions)!

WebDNA limits the amount of data that you need to analyse without adding more difficult parameters.

WebDNA is made to make webmasters’ work easier by automating previously manual work of searching and visiting websites of low quality.

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So if you want to improve your visibility in Google or get your website out of the filter – WebDNA will be the solution just for you.

voyteck

 

Voytek Blazalek
Twitter: @blazalek
LinkedIn: blazalek

How to avoid the risk of being punished by Google algorithm updates?

Watch presentation about how to avoid the risk of being punished by Google algorithm updates using WebDNA.io

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A case study proves frequent SEO audits are needed for a large website not to be penalized

Search Engine Watch has posted an interesting case study recently. It is an in-depth analysis of a large website being punished by Google’s Panda algorithm update. The site lost about 30 percent of Google organic traffic, which can be shown here:

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SEW’s post is a great read, so we strongly recommend you to read it. From WebDNA’s point of view the most important are the blog’s recommendations on how to avoid similar situations in the future. The main hint is to “continually audit the website”. We fully agree with this conclusion:

Initial audits can be extremely powerful, but once they are completed, they can’t help you analyze future releases. To combat this situation, I recommend scheduling audits throughout the year. That includes a mixture of crawl audits, manual analysis, and auditing webmaster tools reporting.

Continually auditing the site can help nip problems in the bud versus uncovering them after the damage has been done.

We couldn’t  have agreed more. Having similar experience myself, that is why I have decided to create a tool that is able to run a quick audit, that points to potential ban and penalty threats. The goal for WebDNA.io is to learn to understand the search engine’s algorithms and provide you with specific advice.

Feel free to join our beta testers here. Organizations that participate in it gain an opportunity to win a special feature of our app dedicated to their needs.