How be more visible in search engines? Try these 7 backlink strategies

Inbound links are the core of your site’s exposition in search engine result pages, especially in the most important ones: Google. Of course in you enrich the internet with quality content, the chances are it will come naturally. However there are some backlink strategies, that are fair and safe, and that your competition is probably using right know. That is why you should take a brief look at the list below, and see if you had considered all of them.

1. Follow the competition

Check out the keywords you are interested in. Find your competition that has higher position on the result pages. Tthen examine their site, looking for their external links. There are several tools to examine it. One of them is Bing Link Explorer , where when you register your site, you will be given a large sample of inbound links to any site (yeah, competition is good, since Google does not provide a similar tool). You will find out the places that you have missed during your research. .

2. Get free press, interviews, reports, PR news

Inspire journalists and bloggers to write about your product and site. You can use any reason. New products in your store, new functionalities, a weekly or monthly report on the market. Use the resources you have, the knowledge about the market to inspire bloggers and professional writers.

On the other hand, create ready to publish content. Editors working for internet portals, site’s that have huge traffic and earn their living on pageviews will be delighted to publish any valuable free content, and we’ll usually leave external links in text body.

Bloggers would rather have you, or your crew guest posting. It’s the most organic of backlink sources.

3. Use social media

But do in wisely and profoundly. Don’t spam it. Publish tutorials on your products, services. Use the knowledge of your team to answer question on quality forms as Quora or

4. Donations and social responsibility activities

Charity shouldn’t be self-interest motivated, but in business it usually is. Find a cause that is somehow linked to your activity and have pages with list of donors with active links. Try theaters, schools, universities, galleries. Being a donor to a good cause is a great think to do, especially if you can build your brand on it.

5. Search for unlinked content

Not just text and data. Use image search to find your graphic without annotation. When you find any unauthorized usage, just reach out to the site owners and kindly ask them to link to your site.

6. Broken link building.

It’s an advanced but very effective strategy. The key is to find not functioning or abandoned content, such as links on other sites that don’t work, and replace them with new ones directing to your site. Here’s a useful tutorial for anyone of you wanting to try it out.

7. Feel free to improvise

Just make sure the pages you are targeting are of high quality. Avoid cheap catalogues that may be made by a positioning agency and can be a threat to your site’s reputation.

Avoid posting your links in forum comments, unless it comes naturally. Google algorithms are taught to find such activities and treat them as spam.

Article directories and blog comments should be out of your list. They are supposed to be made spontaneously by real people, not brands pretending to be ordinary internet users. There is no long-term efficient strategy involving such activities.

Good luck, if you have any other ideas or experience, feel free to put them in comments!

image: CC BY-SA 2.5, Art by Felipe Micaroni Lalli