It’s a webmaster’s nightmare. First, you notice sudden drop in traffic. You log into Analitycs only to find out, that visits from Google have dropped to zero. Your site has been
Why? For how long? What should I do to bring it back?
For its part Google will provide you only with general information:
Google may temporarily or permanently remove sites from its index and search results if:
- it believes it is obligated to do so by law
- if the sites do not meet Google’s quality guidelines
- or for other reasons, such as if the sites detract from users’ ability to locate relevant information.
Google’s hints are very vague. The main quality guidelines are:
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings
- Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
You can spend hours wondering if you are breaching any of them, and come with no clear answer. And even if you are sure you do comply with all guidelines, there are always “other reasons”.
As a general rule Google will not provide you with any individual clues:
We cannot comment on the individual reasons a page may be removed. However, certain actions such as cloaking, writing text in such a way that it can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in removal from our index.
How Google can tell if suspicious links have been set up by you? It can’t. That is why so many sites are blacklisted by mistake or as an effect of toxic external links fabricated by competition.
Google ban may happen to anyone, and it’s always a great challenge. Even more difficult, since the search engine won’t provide you with practical steps to go through.
The most tedious task in trying to lift it is inbound links analysis. You need to go through each one of them (sometimes even hundred thousands) manually and by your own judgement decide to disavow it. And you will never get to know for sure if your decision was right. After removing part of incoming links, you will just have to implement the change and wait for the result. If the ban stays – keep on experimenting.
It all takes time, and website owners observing traffic meltdown don’t have it.
We went through this ordeal. That is why we decided to create a tool that will help you identify the reason of Google or any search engine ban. WebDNA.io is a self learning tool, that collects data about links from different sites, and quickly provides you with advice on what to do to remove the ban. Try it now or come back if you ever face a Google ban, which is not such a big problem if you’re using our tool.