Times they are a changing in SEO. Recently Google have introduced a search result page layout change. Seemingly it’s just cosmetic adjustment, but since it’s such an important page, every detail can affect many businesses.
Until recently title tags optimal length was between 65 to 70 characters, but now it has been reduced to 48 – 62 characters. It makes editors and copywriters job a little bit more difficult.
Here are some useful tips:
Create different pages dedicated to each user group
The best way to do it is to analyze the keywords people are using visiting your site, and then try to divide them into different categories based on: action, location, user profile. You should remember though not to create too many different pages, since Google’s Panda algorithm can punish you for deteriorating user experience for solely SEO purposes.
Each title tag should be unique, don’t use it on more then one page
According to “Search Engine Watch” it’s one of the most common mistakes by webmasters. Meanwhile, when you do it, search engine will most likely qualify your page as duplicated content. Get creative, hire a copywriter and do your best to avoid it.
Keep the recommended length
As I’ve noticed in the introduction, at the moment the most efficient number of characters seems to be between 48 and 62.
Make it practical for the user
That should be the key to the success notwithstanding any possible changes in search engine’s algorithm. The title tag should bring up the content description first – what’s the information on the site, then you can add some more general keywords, finally answer the question – who is it run by – that is, the name of the company, organization or department.
If you have any questions of comments on title tag writing, feel free to post them below.